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Introduction to Business

ÌÇÐÄVlog Introduction to Business offers instructors and students a rich selection of digital courseware, intro to business textbooks, and step-by-step support to accommodate your needs.

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    Our Business Program supercharges students’ readiness through their college experience and their careers. As the market leader, we’ll help them stay engaged and motivated while gaining needed skills.

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Introduction to Business

Connect for Intro to Business drives students to engage with coursework and makes managing assignments seamless, so you can spend more time teaching.

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Application-Based Activities

Prepare students for the real world with Application-Based Activities (ABA) in Connect. These highly interactive, assignable exercises boost engagement and provide a safe space to apply concepts learned to real-world, course-specific problems. Each ABA involves the application of multiple concepts, providing the ability to synthesize information and use critical-thinking skills to solve realistic scenarios.

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Manager’s Hot Seat Videos

These actor-portrayed videos depict real-life situations where a manager is faced with a dilemma that needs to be analyzed based on management concepts. These videos enable students to see how managers in realistic situations deal with employees and complex issues. Students will use their critical thinking skills to apply, analyze, and evaluate these managerial challenges, while learning from the manager’s mistakes. Each video includes follow-up multiple-choice questions that are assignable and auto-gradable.

iSeeit! Videos

Brief, contemporary, and engaging videos offer dynamic, student-centered introductions, illustrations, and animations to guide students through challenging concepts. Ideal for before class as an introduction, during class to launch or clarify a topic, or after class for formative assessment.

Video Cases

Bring concepts to life with assignable live-action videos! These cases feature real-world scenarios and firms. Our video cases are complete with auto-graded, thought-provoking questions. All designed to challenge students’ ability to apply business concepts to everyday situations, real products and companies helping develop their workplace readiness skills!

Click and Drags

These exercises help students make the connect between theory and application through matching, ranking, or group activities.

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Available within Connect, SmartBook personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.

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Writing Assignment

Help students improve their conceptual understanding and written communication skills with ÌÇÐÄVlog Connect’s Writing Assignments. Integrate writing skill development into your course with ease and help your students gain the critical writing skills they need for success now and beyond. Assign, monitor, mark, and provide feedback all in one place.

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Featured Introduction to Business Textbooks

Business Pro Tips

Discover resources to build your Connect Master Introduction to Business students' personal, professional, and career skills.

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Ferrell Business in the News

Resources highlighting TODAY's most talked about industry trends; supporting tomorrow's discussions! By O.C. Ferrell, Geoffrey Hirt, and Linda Ferrell.

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From the News to the Classroom

Explore engaging abstracts, video content, and the latest news stories—paired with thought-provoking critical thinking questions from Nickels/McHugh/McHugh, Understanding BusinessÌý²¹²Ô»åÌýUnderstanding Business: The Core.

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Business Best Practices

Hear from instructors and educators on classroom best practices that can help you and your students improve performance.

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